Presenter: Jane Karker
Date & Time: Saturday, November 10 | 10:30 AM to 12:30 PM
Location: Bangor Public Library
Maximum Attendees: Open
Fee: Member: FREE | Nonmember: $5
Promoting a book is a marathon, not a sprint, and authors can often feel overwhelmed before they even begin. This free-to-MWPA-members presentation will offer strategies for avoiding burnout by breaking down book marketing tasks into realistic steps.
Instructor Jane Karker combines her fifteen years of corporate sales experience with the best practices she has learned from working with more than two hundred authors to publish and market their books.
Karker will provide overviews of both traditional publishing and self-publishing, as well as explore marketing methods using both traditional and digital approaches. Attendees will receive live marketing links for internet marketing, as well as a digital workbook to list, schedule, and implement their marketing tasks. These tools will be introduced in conjunction with the “Gradual Yes Method” of sales—a technique consisting of ten basic sales truths developed specifically for authors.
This workshop is open to both published and unpublished authors.
Jane Karker is the founding president of Maine Authors Publishing & Cooperative. She had over fifteen years of experience in corporate printing sales before beginning her decade-long career in publishing and book marketing. Her expertise focuses on ways to affordably and effectively produce, publish, and market books for independently published authors. She is a frequent presenter at events and in the media throughout New England, including The Boston Globe, MPBN, WERU, Grub Street, the Boston Public Library, and the International Women’s Writing Guild.