Instructor: Allison Pottern Hoch
Date & Time: Saturday, November 3 | 12:00 PM to 4:00 PM
Location: USM’s Glickman Library, Portland
Maximum Attendees: 12
Fee: Member: $50 | Nonmember: $105
Registration Closes: October 29
Marketing is the key to helping published writers gain readership—whether they are just starting out, have published exclusively in literary magazines, or have several published books to their name. But marketing and publicity isn’t only about radio interviews and The New York Times Review of Books. Marketing and publicity are the process by which readers discover a writer and their work. It’s the investment an individual makes in their personal identity as a writer within the greater community of books and writers. And there’s no time like the present to get informed and get started.
Attendees of this seminar will learn how to employ the same creative energies used in writing to market themselves, as the class explores topics such as: press kits, social media, and events, as well as how to cultivate an audience and develop marketing partnerships. The instructor will walk attendees through book marketing at the publisher, bookstore, and individual levels to analyze how community involvement—both in real life and virtually—can position writers for greatness at any stage in their careers.
This seminar is suitable for both published and unpublished writers.
Allison Pottern Hoch is a writer and marketing coach with nearly a decade of experience in marketing, publicity, sales, and event planning. She spent four years promoting academic titles at The MIT Press before she went to work as a bookseller and event coordinator at an independent bookstore in Wellesley, MA. She organized, hosted, and promoted over 150 events during her tenure, ranging in size from intimate workshops and lunches to multi-media events with over 700 attendees. She worked with veteran authors, celebrities, and debut authors alike. She has a B.A. in Creative Writing from Carnegie Mellon University, where she coordinated the Adamson Visiting Writers series. Allison is currently working on her first novel while helping writers develop manuscripts and marketing strategies at GrubStreet in Boston, among other venues. VISIT events.pottern.com
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The MWPA is proud to offer one full scholarship to this workshop for members-only. Scholarships are awarded on a combination of need and merit. Application Due in the MWPA office on October 22 at 9:00 a.m.
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